Developing an agricultural system that is both productive and sustainable is one of the most pressing tasks that we collectively face. Unfortunately, breakthroughs seem to be few and far between; demand is growing and the pressures faced by farmers are continuing to worsen. As a result there is a risk that any sign of progress may be heralded as the answer to all our problems. Big Data is a key example. In this blog post we discuss the merits and disadvantages of Big Data and try and pick a path
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